There is a lot going on recently when it comes to Instagram, and most of it relates to the huge business potential you may be missing on. The truth is, business owners and marketers hardly blend Instagram as one of their goal-driven social media networks, mainly because of the informal aspect of the network itself.
Well, guess what… That exact informal approach makes people love Instagram – and creates that huge potential when it comes to building a large follower base online.
So, Why Use Instagram For Your Business?
According to many studies, it was found that Instagram is one of the best social media networks when it comes to levels of engagement and brand awareness. Moreover, we can say that building brand awareness on this network is quite easy. All you have to do is visualize the purpose of your brand and attract new leads and customers.
Let’s share some more eye-opening stats about Instagram – and how it can help your business.
1. It Has A Massive User Base
First and foremost, it is safe to say that Instagram has more than 500 million monthly active users, which is a large base to target if you are a brand. The 60 million posted photos per day, 17,000 likes per second and 2,000 comments per second on average add up to a lot of potential stats that let us know that Instagram has grown a lot, and it continues to do so as we speak.
2. Brands Have Made Their Move, Have You?
According to recent studies, it was found that even 90% of the Interbrand 100 companies now have Instagram accounts. That being said, we can safely say that the number of active brands on Instagram is building up as we speak and is more than doubled than the one in 2012 and 2013 combined. Not only they have profiles, but over 80% of the Intercom 100’s are also active on Instagram on a weekly basis. After all, isn’t that the point?
3. It’s A Paradise For U.S. Consumers
Instagram is the wonderland if you aim at penetrating the US marketplace digitally. Wondering why?
Well, reports have shown that almost 30% of the total population in the US uses Instagram – and more than 77 million US users are active at least once a month. This number is expected to rise to more than 100 million by 2018. The most interesting fact is that most of the users fall under the millennial generation which is the most purchasing one as well.
4. It’s Engagement Keeps On Growing
The engagement per post on Instagram has a rate of massive 53% year over year, which means that posts are not ditched too easy on Instagram. According to some research, it was found that posts that include one hashtag and a location are getting the most engagement.
5. The Average In-App Time Is Amazing
Unlike many other social networks, Instagram is proud to ‘keep’ its users ‘locked’ inside the app for around 21 minutes on average – according to reports. This is a great thing to know for your business and means that users love this platform to the last bit.
6. Photos Get People More Engaged, Compared To Videos
The average engagement per photo outperforms the one with videos on Instagram. In numbers, the photo engagement averages around 35k people per post, while the video keeps at a solid pace at 20k per post accordingly.
7. The Key Is Visual Content
Another golden nugget for your business,and a great tip to take advantage of is to post visuals. Research says that users love them a lot and process them even 60,000 times faster in the brain than text. Which means that it’s time to ditch your generic text ads and shift to visuals.
In a nutshell, consumers respond better to visuals because they can easily remember them and respond better to them, coming from the fact that most of the human communication is nonverbal and that our brains absorb information as visual rather than textual.
8. Showing Your (Brand) Personality Has Never Been Easier
Every business has a story and personality, and it’s up to you to (know how to) tell yours online. Instagram is all about helping you do that – whether you are a solopreneur or a large corporation. Whether it’s an office mascot you are proud with, a team of experts that knows what they are doing or a special holiday decor at your office, Instagram is your unique canvas.
9. It’s Not Only For Businesses That Sell Products
You would guess that Instagram is great for showing off products through photos and videos, and you wouldn’t be wrong. However, Instagram goes beyond that line and lets businesses that sell services to grow their followings as well. How?
Well, the best-case scenarios are to showcase images of projects you are working on, client locations, staff members, cities you visit or any other aspect that may be interesting to a potential customer of your service.
10. It Lets You Take Advantage Of User Generated Content (UGC)
User generated content (also known as UGC) is a massive trend now. If you are on Instagram, you may have seen the way customers create photos and videos about particular products or services.
Did you know that now, you can take advantage of this content and repurpose it in your own strategy?
Not only this will help you grow your business on Instagram it will also help you communicate with your following on a whole new level.
We Think It’s About Time You Start Making Most Of Instagram….
Instagram has become a vital social network over the years. What was once a privilege to every business is nowadays a common need. This social network works wonders for businesses of all types and sizes and aside from letting you spread the word out, it helps you track how your business is doing out there.
Thanks to the new updates, advertising is also possible on Instagram as of recently. You can target the users that share the same interests as your brand and like the same things – and ensure maximum conversion!
So, what are you waiting for? Strike while the iron is hot.